What are personal data?
Data are considered to be “personal” when they relate to a natural person who can be identified directly or indirectly. For example, people can be identified directly when their surname and first name appear within a filing system, meaning a structured set of personal data. Similarly, individuals may be considered to be identifiable when they can be identified by reference to an identifier contained in a filing system, such as their registration number, telephone number or photograph.
HiBoost may be required to collect your names, postal addresses, email addresses, passwords, telephone numbers, navigation data, order history, preferences and centers of interests, products viewed, and so on.
We are required to collect this information to provide our services.
Purpose of processing and/or using your personal data
We process collected data for the following purposes:
Processing for the legal purpose of fulfilling our contractual obligations
- After-sales service
Processing on the legal basis of your consent
- Registration of your online accounts
- Storage of cookies to offer content and targeted ads relevant to your centers of interest and to carry out measurements to enhance your experience on the website
- Direct marketing
Processing based on the legitimate interests pursued by HiBoost
- Management of product reviews
- Statistical analyses
Consent to data processing
Some activities involved in collecting, processing and/or using your personal data require your consent.
If you have agreed for your personal data to be used in order to receive personalized ads corresponding to your centers of interest, your consent was worded as follows:
You can withdraw your consent at any time in relation to any activity such as described above. You can object to the use of your personal data for the purposes of marketing, market research and opinion polls, and for offering personalized Services corresponding to your requirements.
The data that HiBoost will be required to collect are intended for its internal customer relations services and will only be used for these purposes.
HiBoost only shares the personal data collected when you use the Services with the following third parties:
- Outsourcing service providers, such as the processors helping HiBoost provide the Services.
HiBoost only shares your personal data with other third parties when required to fulfil its legal obligations (e.g. disclosure to legal authorities or courts of law), if you have agreed to such sharing or if sharing is lawful under applicable legislation.
HiBoost guarantees the same level of protection for your data and an adequate level of data protection as required by all laws and regulations applicable throughout.
You can contact HiBoost using the contact details below to enquire about your personal data processed by HiBoost and/or exercise your rights of access, to data portability, to rectification, to object and to restriction of processing, and your right to define instructions for your personal data after your death.
You have the right to lodge a complaint with your supervisory authority.
Tel.: +44 (20) 3239-5808